Upload a Blog Post with SEO
18 March 2023

To upload a WordPress blog post with SEO in mind, follow these steps:

Choose a focus keyword

Before you start writing your blog post, choose a focus keyword that reflects the topic of your post. This will help you optimise your post for that keyword.

Use a descriptive title

Your blog post title should accurately describe what your post is about and include your focus keyword. This will help search engines understand what your post is about.

Write high-quality content

Your blog post should provide value to your readers and be well-written. Include your focus keyword naturally throughout the post, but don’t stuff it in unnecessarily. Aim for a word count of at least 300 words, but longer posts tend to perform better in search engine rankings.

Optimise your images

Use descriptive filenames and alt tags for your images to help search engines understand what your post is about. Also, compress your images to ensure they don’t slow down your page load speed. I also recommend using a standard size format for all images. personally I use 800 x 450px but there are a number of other formats that work well.

Use headings and subheadings

Use headings (H1, H2, H3) to break up your content and make it easier to read. Include your focus keyword in at least one heading.

Add internal and external links

Link to other relevant content on your website and to external websites to provide additional value to your readers and help search engines understand the context of your post.

Use a meta description

Write a meta description that includes your focus keyword and accurately describes what your post is about. This will appear in search engine results and help users decide whether to click through to your post.

Install an SEO plugin

Consider installing an SEO plugin like Yoast SEO to help you optimise your blog post for SEO. This plugin will provide suggestions for optimising your content, including your focus keyword, meta description, and other SEO elements.

By following these steps, you can ensure that your WordPress blog post is optimized for SEO and has the best chance of ranking well in search engine results.