Search engine optimisation (SEO) is the process of optimising a website to rank higher in search engine results pages (SERPs) and drive more organic traffic to the website. SEO is an important aspect of website development because it helps ensure that the site is easily discoverable by search engines and users.

There are several key factors to consider when developing a website with SEO in mind. One of the most important is the site’s structure and navigation. The site should have a clear and logical structure, with a well-organised hierarchy of pages and categories. Navigation should be easy to use and understand, with clear and descriptive link text.

Another important factor is the site’s content. The content should be high-quality, informative, and relevant to the site’s target audience. It should also include keywords and phrases that are relevant to the site’s topic and are likely to be used by people searching for information on that topic.

Website’s performance also plays a crucial role in SEO, website should be responsive, and load quickly. Google also tends to give priority to sites that are mobile-friendly.

Another important aspect of SEO is backlinks, which are links from other websites to your website. Backlinks are important because they signal to search engines that other websites consider your content to be valuable and relevant.

In summary, SEO is an important aspect of website development that helps ensure that a site is easily discoverable by search engines and users. When developing a website, it’s important to consider factors such as site structure, navigation, content, performance, and backlinks, to create a website that is optimised for search engines.